First stage of a brand redesign. Energon are a fast-growing London-based recruitment firm. They asked me to oversee their recent re-brand and subsequent change of emphasis and outlook.
Moving away from their energy industry ties and focusing more on IT and technology, the challenge was to create a more personal, vibrant identity that would appeal to young IT professionals and senior executives alike.
We used various typographic symbols relevant to coding in order to create the Energon ‘bot’.