Logo, stationery and website design for an independent product designer. The identity and website have been designed to coincide with the launch of a specialist set of ergonomic children’s cutlery. The cutlery has been created as a direct response to the designer’s own research into children’s cutlery, etiquette and hand anatomy. It aims to fill a specific gap in the cutlery market.
The logo design features an initialed monogram hallmark style symbol. This reflects the client’s background as a silversmith. The symbol was subsequently applied to the silver and stainless steel versions of the cutlery, as well as gift set packaging. The light tones and clean design of the website allows the product photography to take center stage.