Homey:
Brand identity for PropTech startup

Project Info

Homey is a new PropTech startup that matches owners, renters, buyers and sellers for a simpler, more cost effective way to move home. As an ambitious start-up, the company required a distinctive identity that could both stand out and fit naturally into the property search product space. I developed a modern brand identity centred around a custom logo that combines the letter “H” with the universally recognised home icon used in web browsers. This creates a clean, app-style mark that is instantly recognisable and designed to sit naturally within app environments.

To support the platform’s range of services, I also designed a flexible icon system to communicate key features within the app, improving usability and user experience.

Services:
Brand identity design, logo design, icon system, business card design

Focus:
App-first branding, user experience, scalable identity systems, digital platforms