Pure Partners:
Brand identity redesign
Project Info
Brand identity redesign for a London-based partnership providing M&A, restructuring and investment opportunities to SME sector clients across the UK and Europe.
Pure required a new corporate image professional enough to reflect the team’s status as experienced sector leaders, whilst having the freshness to appeal to a younger startup / SME client base. To achieve this, a new icon features company’s PP initials joined in an infinity loop – a modern, innovative mark that works across print and screen applications. The clean typography and foiled gradient add a level of bespoke sophistication.
Services:
Brand identity design, logo design, print design
Focus:
SME positioning, integrated branding
