Pure Partners Brand Identity

Project Info

Brand update for a London-based partnership providing M&A, restructuring and investment opportunities to clients across the UK and Europe.

Building on the existing identity, we refreshed the colour palette, introduced a new wordmark and bespoke brand icon, and updated the typography. The new icon features company’s PP initials joined in an infinity loop.

pure wordmark

pure brand icon design

Branded stationery design

Brand collateral

foil business card

pure brand guidelines

Pure brand symbol design